Source Selects Top 100 of 2018

Source Selects Top 100 of 2018

For the first Showcase of the year, we've set our Source Selects team the unenviable task of racking their brains, raiding the archive and compiling a list of  100 of the best spots of 2018 from around the world! 

To see full credits please login to Source Creative here.

O Human Being

O Human Being

Director
Ben White & Craig Ainsley & Ben Robinson & Mike Whiteside
Agency
Anomaly/London

Audi

New Santa

Director
Craig Gillespie
Agency
M/H VCCP/San Francisco

PUBG Corporation

Pan-demonium Trailer

Director
Jordan Vogt-Roberts
Agency
Battery/Los Angeles

Erste Group

First Christmas

Director
Kyra & Constantin
Agency
Jung von Matt/Donau/Vienna

Elkjøp

To Give More

Director
Rune Milton
Agency
NORD DDB/Stockholm

National Geographic

Nujeen

Director
Reed Morano
Agency
72andSunny

John Lewis & Partners

The Boy and the Piano

Director
Seb Edwards
Agency
Adam&EveDDB/London

Absolut Vodka

The Absolut Creative Competition: Are You Next?

Director
Oscar Hudson
Agency
BBH/London

Three

Phones Are Good

Director
Ian Pons Jewell
Agency
Wieden + Kennedy/London

March For Our Lives

Safe

Director
Ben Smith
Agency
McCann/New York

HiFi Klubben

Welcome Listeners

Director
Martin Werner
Agency
&Co/Copenhagen

Ford

Gears

Director
Paulo Garcia
Agency
GTB/Sao Paulo

Hulu

Never Get Hulu

Director
Matt Aselton
Agency
Big Family Table/Los Angeles

Google

Don't Be A Browser

Director
The Malloys
Agency
Virtue Worldwide

Nike

Dream Crazy

Director
Lance Acord
Agency
Wieden + Kennedy/Portland

Ulta Beauty

Beauty Without Limits

Director
Sara Dunlop
Agency
McCann/New York

Audi

Escape

Director
Matthijs van Heijningen
Agency
BBH/London

MoviStar

#ElegíCuidarte

Director
Martin Donozo
Agency
Wunderman/Buenos Aires

Baby Einstein

Where Would We Be

Director
Matt Bate
Agency
In-House

CoverGirl

By The Infinite

Director
Kim Gehrig
Agency
Droga5/New York

Íslandsbanki

You Better Run

Director
Samuel & Gunnar
Agency
Brandenburg/Reykjavik

Netflix

A Great Day In Hollywood

Director
Lacey Duke

Samsung

Jet Lag

Director
Isaiah Seret
Agency
Wieden + Kennedy/Portland

Safeguard

Pabaon Sa Buhay

Director
Pepe Diokno
Agency
Saatchi & Saatchi/Singapore

Nike

Don't Call Me Precious

Director
Ben Brand
Agency
R/GA/Shanghai

Monoprix

Worst Song in the World

Director
Traktor
Agency
Rosapark/Paris

Amazon Alexa

Alexa Loses Her Voice

Director
Wayne McClammy
Agency
Lucky Generals

Volvo

Call My Name

Director
Tal Zagreba

Volkswagen

Meteor

Director
Nick Gordon
Agency
Deutsch/Los Angeles

Securite Routiere

Seatbelt

Director
Bruno Aveillan
Agency
La Chose/Paris

Virgin TV

Entertainment In Harmony

Director
Fredrik Bond
Agency
BBH/London

Intuit

A Giant Story

Director
againstallodds
Agency
Phenomenon/Los Angeles

Taco Bell

Web of Fries II: Franchise Wars

Director
Wally Pfister
Agency
Deutsch/Los Angeles

EA Madden '19

The Greatest Play Call Ever

Director
Neal Brennan
Agency
Johannes Leonardo/New York

Fundacion Ian

IAN, a moving Story

Director
Abel Goldfarb

Google

Home Alone Again

Director
Mike Warzin
Agency
Arts & Letters/Richmond

Pepsi

This Is The Pepsi

Director
Hanna Maria Heidrich
Agency
Creators League

Tide

It's a Tide Ad

Director
Traktor
Agency
Saatchi & Saatchi/New York

NFL

Celebrations to Come

Director
Aaron Stoller
Agency
Grey/New York

Taco Bell

Web of Fries

Director
Joseph Kosinski
Agency
Deutsch/Los Angeles

Oui.SNCF

The Diva

Director
Andreas Nilsson
Agency
TBWA/Paris

Anki

The Decision

Director
Nick Gordon
Agency
Wieden + Kennedy/Portland

ACRONYM

Dear young people, "Don't Vote"

Director
Lee Beckett
Agency
Nail/Providence

CBN News Radio

Condemnations

Director
Nobre
Agency
Energy BBDO/Sao Paulo

Carling Black Label

Be a Man

Director
Ian Gabriel
Agency
Ogilvy & Mather/Cape Town

Bonobos

#EvolveTheDefinition

Director
Michael Rohrbaugh
Agency
Observatory/Los Angeles

Tomb Raider

Shadow of the Cute Raider

Director
Jackson Morton
Agency
BARKLEY Kansas City

Tinder

Start Something Epic

Director
Bharat Sikka
Agency
BBH/Mumbai

Tim Hortons

The Away Game

Director
David Grabias
Agency
Zulu Alpha Kilo/Toronto

BIG DATA

L1ZY

Director
Ghost + Cow

Bethesda Game Studios

Fallout 76 - Official Live Action Trailer

Director
David Moodie
Agency
gnet/Los Angeles

Beats Electronics

Queen of Queens

Director
Dave Meyer
Agency
Client Direct

BBH NY

Save Mankind

Director
Dean Woodhouse & Hugo Bierschenk
Agency
BBH/New York

BBC

Listen Without Limits

Director
Megaforce
Agency
BBC Creative/London

Western Cape Government

Raise Your Voice. Not Your Phone.

Director
Bruno Bossi
Agency
FCB/Cape Town

UBISoft Assassin's Creed

Choose Life

Director
Traktor
Agency
DDB/Paris

Toyota

Tough as Chuck

Director
Andreas Nilsson
Agency
Saatchi & Saatchi/LA

Elvie

Pumping. Unplugged

Director
Fiona Jane Burgess
Agency
Mother/London

Dos Equis

Keep It Interesante | The Comeback

Director
The Bobbsey Twins From Homicide
Agency
Droga5/New York

Diesel

Haute Couture

Director
Jovan Todorovic
Agency
Publicis/Milan

Crown Royal

The Guy Who’s Got it All

Director
Spike Lee
Agency
Anomaly/New York

Compare the Market

Epic

Director
Dave Scanlon
Agency
VCCP/London

Coca-Cola

I'm A Seed

Director
Andres Salmoyraghi
Agency
J. Walter Thompson/Sao Paulo

Centrepoint

The Boy Nobody Could See

Director
Martin Stirling
Agency
Impact BBDO/Dubai

HP

All American Family

Director
Annie Saunders
Agency
Edelman/New York

Harbin Beer

Your Future Self

Director
Steven Chen
Agency
BBH/Shanghai

Guinness

Gravity Defying

Director
in/out
Agency
AMV BBDO/London

Guardian Life Insurance

Becoming a Guardian

Director
Dan DiFelice
Agency
Omelet

Essilor

Out Of Focus

Director
Zach Schmitz
Agency
Golin/Chicago

Macy's

Remarkable You

Director
Rupert Sanders
Agency
BBDO/NY

Los Angeles County Metropolitan Transportation Authority (Metro)

Super Kind – No loud music

Director
Mike Diva

Lego

This Is Not A Brick. It's Their Wildest Wishes

Agency
In-House

Kopari Beauty

The Truth Stinks: There's Aluminum in Your Deodorant

Director
Alison Roberto
Agency
Humanaut

Johnson & Johnson

Nurses Change Lives

Director
Nicolai Fuglsig
Agency
BBDO/NY

John Lewis & Partners

Bohemian Rhapsody

Director
Dougal Wilson
Agency
Adam&EveDDB/London

Playtex

Xtra

Director
Matt Semel
Agency
Edelman/New York

Old Spice

The Smell From Heck

Director
Eric Fensler
Agency
Wieden + Kennedy/Portland

Nike

Rallying Cry

Director
Coralie Fargeat
Agency
Wieden + Kennedy/Portland

Newport Beach Film Festival

Quota

Director
Jillian Martin
Agency
Garage Team Mazda/Costa Mesa

New Zealand Police

Breaking News

Director
Damien Shatford
Agency
Ogilvy & Mather/Auckland

Monica Lewinsky / Anti-Bullying

#DefyTheName

Director
Brian Billow
Agency
BBDO/NY

Mercedes-Benz

Bertha Benz: The First Driver

Director
Ahsen Nadeem & Matt H Mayes
Agency
R/GA Los Angeles

Apple

Unlock

Director
Dougal Wilson
Agency
TBWA Chiat Day/Los Angeles

Apple

Welcome Home

Director
Spike Jonze
Agency
TBWA\Media Arts Lab

Cricket Wireless

Four for the Holidays

Director
Marco Spier & Jack Anderson
Agency
Argonaut/San Francisco

The Canadian Down Syndrome Society

Endangered Syndrome

Director
Scott Drucker
Agency
FCB/Toronto

Teamwork Family

What Follows The Panda?

Director
Stefan Pflug
Agency
Saatchi & Saatchi/Copenhagen

We're All Going To Die

Director
Stefan Hunt

Sony

Bazaar

Director
Rupert Sanders
Agency
Venables Bell & Partners/San Francisco

Snickers

Rap Battle

Director
Andreas Nilsson
Agency
AMV BBDO/London

SickKids Foundation

SickKids VS: Join your crew

Director
Mark Zibert
Agency
Cossette Communication/Toronto

Samsung

Moving On

Director
Isaiah Seret
Agency
Wieden + Kennedy/Portland

Samsung

No Crisis

Director
Ravit Aviv
Agency
Leo Burnett/Bnei-Brak

Rolex

The Art of Storytelling

Director
Jan Wentz
Agency
J. Walter Thompson/New York

Replay

Attack Of The Stiff Jeans Zombies

Director
Romain Chassaing
Agency
180 Kingsday/Amsterdam

Salt

SALT

Director
Rob Savage

reMarkable

Get Your Brain Back

Director
Simon Ladefoged
Agency
&Co/Copenhagen

Rema 1000

Smart House

Director
Andreas J. Riiser
Agency
Try/Oslo

Walmart

Ode to Motherhood

Director
Mark Zibert
Agency
In-House

Nike

Nothing Beats a Londoner

Director
Megaforce
Agency
Wieden + Kennedy/London

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