Ace Norton (yes, that's his real name) is an Asian American artist and filmmaker born and raised in Venice, California. Ace creates visuals on a variety of media platforms, including music video, advertising, fashion, and film. He also draws, sculpts, and is frequently commissioned for his installation and photography work.
A third-generation filmmaker in his family, Ace would spend most of his childhood making films, and by the end of his high school career, he had written and directed dozens of shorts. Ace attended the University of Southern California in their film production program. Shortly after, he started a small production company out of his garage with a number of his closest film school friends called Commondeer. He then signed to Partizan, Prettybird, and subsequently JOJX.
Since then, Ace has directed over eighty music videos, television commercials, fashion shorts, and short films. His prolific body of work includes campaigns for Honda, Coca-Cola, Adidas, Gucci, Samsung, Nissan, Gap, Mercedes, Dolby, T-Mobile, House of Fraser, and Vans, as well as music videos for Foster the People, Jennifer Lopez, Death Cab for Cutie, Scissor Sisters, Norah Jones, Bloc Party, Simian Mobile Disco, Regina Spektor, Aesop Rock, and Sebastien Tellier.
Ace's work has been featured in the L.A. Times, The Huffington Post, Nowness, Nylon, Interview, Anthem, Boards, Promo magazine, and numerous others. Highsnobiety regarded him as one of the "Best 10 Directors Working Today". He won Best Film and Best Director at the Milan Fashion Film Festival as well as a slew of others at Berlin and La Jolla. He was nominated for "Director of the Year" at the MVPA for his video "Hustler," by Simian Mobile Disco. This also won "Video of the Year" at the ViMus Music Video Awards and is listed as one of the "Top 100 Music Videos of All Time" by NME. His work for Death Cab for Cutie was nominated for a Grammy. His films and videos have also been shown at the Los Angeles Film Festival, SXSW, and festivals in Berlin, Venice, Japan, and England. Finally, Ace has served as the president of the jury at the Off Film Festival in Venice, Italy, and was a keynote speaker at both LAMVF and in Berlin.
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