Charles explores storytelling through experimental mixed-media, cinematic narrative and live concert direction for clients and artists such as Nike, the NBA, Nikon, HBO, Rihanna, Jay-Z & Beyoncé and Travis Scott. His original shorts for Apple Music have evolved the music documentary genre into wholly innovative films for artists such as Lil Baby, The 1975, Raphael Saadiq, Marc Anthony, and Christine and the Queens.
In his own words:
“I approach projects without preconceived notions of what they should be and search, instead, for visual expression that feels unexpected and singular. We’re inundated with so much information and visual formats are so fluid that we shouldn’t feel compelled to adhere to traditional rules or structures.
For me, filmmaking is an enduring process of discovery, pushing past your prior work and allowing yourself the freedom to try something new. I like imperfections, ambitious ideas and contrasts. I love disparate influences, a cinephile’s canon to bizarre memes on the internet, Jackie Wilson to Blackpink. I’m kind of obsessed with content, especially when the weirdest, funniest, or most beautiful films are all honest manifestations of what they set out to be. “
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