DeadHungry (aka Alex Paganelli) is a multi talented chef, filmmaker, and photographer based in London. He founded DeadHungry studio while working as a chef and crafting unique recipes, using the studio to create captivating food imagery for pop-up dinners and events. This led to commercial photography and directing work with international food and drink clients, top London restaurants, and luxury fashion brands like Bottega Veneta and Skims. Recently, Alex has collaborated with Selfridges, creating visually stunning work for their food hall and in-store pop-up events.