Hadi began directing upon graduation from the London Film School and has since built a visually imaginative reel.

His recent work includes a spot for Digicell that artfully combines a stripped back Usain Bolt with the colourful backdrop of Jamaica and a beautifully composed and poetic portrayal of Irish Rugby for Vodafone. He has also worked with a broad range of clients including Mercedes, Mastercard, IKEA, Audi and HSBC.

At the heart of Hadi’s work is his belief that commercials require imaginative visuals, a strong sense of collaboration and a passion for ideas. Since childhood he has always had a vivid love of Cinema. He believes that good advertising, like classic Cinema, requires a passion for storytelling, an imaginative eye for composition, thoughtful framing, a belief in realising ideas on screen, and the rest will follow.