LOOSE is a UK based director and strategist. LOOSE’s work is both familiar and experimental, thriving off capturing vibrant moments of unorthodox characters. Packed with energy, LOOSE takes care to cut to the core of her subject, she works collaboratively to develop distinctive ideas which however obscure, always have an unquestionable sense of realness and excitement. What remains consistent in LOOSE’s growing catalogue is an undeniable likability. Working with some of the hottest new artists and brands including BERWYN, Joy Crookes and Kronenberg, her work maintains a playful tone which pairs distinctive and colourful visuals with a taste of risk to always keep the viewer on their toes.