Director and producer born and raised in Buenos Aires, Argentina, specialized in tabletop. He shoots in his studio in Buenos Aires or where it is best for the project. This led him to shoot in America, Europe, Asia and Africa.

He was trained in the fine arts and theater directing, perhaps this is why he needs to be clear at the beginning of the project about what needs to be told and what needs to be transmitted with each product.

He is a specialist in transmitting emotions, in finding another way to tell, another part to show.

Fundamentally it seeks to generate emotions, desires, mouthwatering effect, indulgence and gluttony.

Member of ADDPA, Advertisement Directors Association of Argentina.

One of his main phrases is: Every product has beauty, I work to find it and show it in the best way.