Born and raised in Mexico City, Omar Luna is a director and creative mind better known as “CHICANO”. 

CHICANO is making his mark in the world of advertisement and music videos. He’s currently represented by LOVSTER, one of the premier production companies in Mexico known for its innovative dynamism. 

Among the work of CHICANO he has worked with brands such as Gatorade, Johnnie Walker, AeroMéxico, William Lawson's, and Modelo Beer to name a few. He has experience directing concepts for musical acts like Dillon Francis, Jesse Baez and Adriel Favela.

At the center of CHICANO is the approach to each idea with the intention of transcending the surface, developing his own aesthetic collaboratively alongside his team.

CHICANO is the result of a collective effort marked by visionary leadership, and it reflects in each and everyone of the people he works with.