Director / Digital Artist Sammy Rawal has earned international attention for his original, hyper-stylized approach to image-making featuring bold color, choreography, and innovative VFX.
Sammy’s work is informed by a mashup of culturally diverse influences, fashion and hip-hop. He has brought his signature quick-fire, bold-color style to commercial campaigns, music videos, 3D inspired video portraits, and digital installations for clients such as Reebok, Cardi B, Twitter, Axe, and Chanel. His work has been shown at the BFI Southbank, Art Gallery of Ontario, the Musée d'Art Contemporain de Montréal, and nominated at the UK Music Video Awards, the Berlin Music Video Awards, and the Juno Awards.
Sammy’s passion for LGBTQ+ rights flourish in commercial projects such as SoulCycle’s Pride 2021 mixed media collaboration and his acclaimed work, “Life’s A Ball,” for Equinox, which Adweek called the most “show-stopping” of 2019 Pride campaigns. The 360 project, including a :90 film, digital art and bespoke downloadable track, celebrated icons of NYC ballroom. Sammy directed Equinox’s 2020 “Catch the Beat” Pride campaign, and ImTheVote#, part of Unilever’s Safe and Fair 2020 election initiative aimed at people of color in LGBTQ+ communities. Most recently, Sammy directed the social campaign for Dan Levy’s “See with Love,” eyewear which assists small businesses, members of the LGBTQ+ community, and entrepreneurs located in historically disadvantaged communities.
Sammy is also the co-founder and resident DJ of Yes Yes Y’all, Canada’s largest hip-hop/dancehall party that creates spaces for queer people of color.
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