Lina and Maira Fridman grew up between their parents’ darkroom and art studio, where they nurtured their fascination for visual art. After seven years working as production designers, the Fridmans moved into directing and soon established a highly cinematic and art directed style. They draw inspiration from their dreams and references collected through their travels worldwide to create an immersive visual universe. They have lent their holistic vision to Whatsapp, Nike and recently directed Brazilian Olympic Medalist Rayssa Leal in their latest viral spot, New Fairies, a video with Disney-like visual elements that aimed to make skateboarding a more inclusive sport for the female audience.

The Fridman Sisters are repped by Stink Films. https://stinkfilms.com/artist/..