Throwback Thursday: Branded Entertainment

Throwback Thursday: Branded Entertainment

The line between a traditional advertisement and a piece of branded entertainment is thin and blurry. In the recent past we've seen work that includes branded content soap operas, documentary storytelling and, of course, the blockbuster LEGO Movies. Here we showcase some notable pieces that highlight what can happen when the 'brand' and the 'entertainment' is in perfect harmony.

BMW

Star

Director
Guy Ritchie
Agency
Fallon/Minneapolis

Expensify

2 Chainz X Adam Scott - Expensify Th!$

Director
Andreas Nilsson
Agency
JohnXHannes LLC

Skittles

The Broadway Musical

Director
Sarah Benson
Agency
DDB/Chicago

Metro Trains Melbourne

Dumb Ways To Die

Director
Julian Frost
Agency
McCann/Melbourne

The Times

The Art of Satire

Agency
Grey/London

Always

Like A Girl

Director
Lauren Greenfield
Agency
Leo Burnett/Chicago

The Sunday Times

Bringing The World To Britain

Director
Liz Unna
Agency
Grey/London

Philips

The Gift

Director
Carl Erik Rinsch
Agency
adam&eveDDB/London

Mercedes-Benz

Bertha Benz: The Journey That Changed Everything

Director
Sebastian Strasser
Agency
Antoni/Berlin

Sainsbury's

Sainsbury's: Christmas in a Day

Director
Kevin Macdonald

Intel

What Lives Inside - Episode One

Director
Robert Stromberg
Agency
Pereira & O'Dell

Holstein Pils

Asshole

Director
Frank Budgen
Agency
GGT Advertising

Donate Life

The World's Biggest Asshole

Director
Speck & Gordon
Agency
The Martin Agency/Richmond

Red Bull

Red Bull Stratos - World Record Freefall

Agency
Red Bull Media House/Salzburg

OK Go

Needing Getting

Director
Brian L Perkins

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